Discover Ashfield was set up in 2017 and includes representation from a wide range of business, community and public sector bodies, including academies, further education and Mansfield and Ashfield 2020. Community representation is from Citizen’s Advice Ashfield and Ashfield Voluntary Action. Ashfield District Council, Nottinghamshire County Council and the Local Enterprise Partnership – D2N2 also sit on the Board.  

The board is chaired by a representative of the business community, with secretarial support provided by Ashfield District Council.

Discover Ashfield celebrates all that is best about living, visiting, studying, working and doing business in Ashfield.

Our collective mission is to promote Ashfield in a positive manner

• Develop pride and aspiration in our communities
• Encourage and promote inward investment with the support of businesses and educators
• Help people improve their health and wellbeing
• Support tourism and the visitor economy
• Through the Ashfield Ambassadors we will lobby locally and nationally to improve the prosperity and success of Ashfield.

The board works to an adopted plan based on four themes:

Succeed in Ashfield

All about supporting local businesses, promoting inward investment, and attracting new businesses to Ashfield. Working with businesses to promote and celebrate all that is great about the area.

Love Where You Live

Promotes what is great about Ashfield for residents, sharing information and raising awareness of what people can access in their local community and across Ashfield.

More to Discover

Promoting Ashfield as a destination for visitors, celebrating the areas wide industrial, sporting and cultural heritage.

Be Healthy, Be Happy

The Ashfield Health & Wellbeing Partnership is working with organisations across Ashfield to support people to improve their health and wellbeing and working together to reduce health inequalities.

Implementation is managed by a delivery group.

The board has a strong track record of delivery, overseeing a number of projects and initiatives, including:

• Support and development of the Future High Streets bid for Sutton
• Development of the Discover Ashfield branding
• Photography competition to promote Ashfield
• Hosting of Community Awards and sponsorship of business awards.

The Discover Ashfield has an Champions programme which at the start of 2020 had over 60 members; champions lobby to improve the prosperity and success of Ashfield.